Case study 04 / 04
Iconic Coach
Iconic Coach · San Diego, California
A cinematic, inventory-first site for a San Diego pre-owned dealer, built to get shoppers from first look to a viewing.
- Industry
- Pre-Owned Car Dealership
- Year
- 2026
- Services
- Website Strategy, UX/UI Design, Responsive Development, Conversion Architecture
Overview
Iconic Coach sells pre-owned cars, trucks and SUVs from its showroom on Miramar Road in San Diego. The site opens on a dark, cinematic hero with a search panel built in, puts real vehicles and prices up front, and gives every car its own page with a way to request a viewing.
What the design focuses on
- 01
Search from the first screen
Make, model, year and price sit in a panel inside the opening, so shoppers can narrow the inventory before they scroll.
- 02
Lead with real cars
Every card shows the actual listing photo, the price and four quick specs: mileage, transmission, drivetrain and fuel. Filters for SUVs and under $25K are one tap away.
- 03
Feature one car properly
A featured vehicle gets its own showcase with headline figures, so a standout car reads like a feature rather than a row in a list.
- 04
Make the visit easy
The showroom location, hours and directions close the page, and every vehicle page ends with a request to see the car in person.
Desktop experience
Real cars up front: photo, price and the specs shoppers compare first.
Mobile experience
Designed for the phone, not shrunk onto it.
On a phone, inventory and a viewing request are the first two choices.
Conversion
Every page leads somewhere.
Every route leads to a car or a visit: search in the opening, quick filters in the inventory, a featured car with its own page, and a closing section with the showroom, hours and directions. Each vehicle page ends with a request for a viewing.
The complete site
Top to bottom.
The full Iconic Coach home page, as it stands today.
View live site (opens in a new tab)
